Frugal fashionistas rejoice: Pop-up shop and mobile boutique Gogarbaj has a new home in Southie. Co-founders Rachel Fournier and Jessie Orbovich opened the two-story, brick-and-mortar last month, the first permanent spot for the brand that’s been offering a collection of secondhand designer goods and upcycled clothing, including its namesake line of screen-printed vintage T-shirts, since 2015. The shop is also stocked with brand-new accessories from local vendors like Jennifer Brook Bags, Back Bay Watch Company, Rough House Style and Gogarbaj’s sister company, Wicked Dog Apparel.
“Every item in here is supposed to be unique—they’re all handpicked,” Fournier says. “So I think that being in a unique space is really important to bringing the concept together.”
The duo’s outfitted the new location with decor that brings just as much history as the clothes. A cozy lounge area on the lower level features framed records on the walls and a vintage bar hand-built by Orbovich’s grandfather in Cuba during the ’60s. As they take the next step for their brand, Orbovich and Fournier hope they’ll find a foothold in Southie. Fournier muses: “There’s a million different ways to wear something, and there’s a million different ways to run a business, whether it’s a pop-up or a mobile truck or a store.”
Gogarbaj, 395 W. Broadway, Boston (757-285-3997) gogarbaj.com