Goods & Services

Parenting Store

2014 Winner: Magic Beans

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This indie shop turned 10 this year, and my how it’s grown. Founded by Eli and Sheri Gurock when she was expecting their second child, Magic Beans’ Brookline flagship has expanded into a fleet of six stores, each of which stocks stimulating toys, sturdy and stylish nursery furniture, baby-shower-ready gift baskets and a wide selection of thoughtfully designed gear, from easily adjustable carriers and strollers to swiveling bassinets that are a boon for nighttime feedings. Plus, each store has a Playscape lounge to help keep young patrons—and their parents—happy.

Magic Beans

312 Harvard St., Brookline • (617) 264-2326
mbeans.com

Magic Beans

additional locations in Boston, Norwell, Wellesley and Cambridge
mbeans.com