2015 Winner: Folklorica

Photo Credit: Aley Lewis


The pressing question for anyone who enters Folklorica is where to look first. The store is a richly colored jewelry box, full of go-big-or-go-home necklaces, pavé rings and face-framing earrings. While there are “Who, moi?” delicate gold pieces, we’re partial to the “Look at me!” bright and beaded jewelry from designers such as Alexis Bittar and Jenny Bird. With more than 40 years of business under his belt, owner Don Gross knows that, more often than not, bigger—and more colorful—is better.


61 Union St., Newton • (617) 630-1815