Natick-based women’s line NIC + ZOE is carried at retail giants across the country (like Nordstrom and Zappos.com), but Boston now boasts the brand’s only brick-and-mortar store. Having debuted at the Shops at Prudential Center last fall and moved to its new home at Copley Place in June, the spacious shop is a breezy backdrop for easy-to-wear silhouettes and globe-trotting prints—on which we get first dibs, since the store serves as a testing ground for new looks.
NIC + ZOE’s Brick and Mortar
Copley Place, 100 Huntington Ave., Boston • (857) 263-7777
nicandzoe.com
Other Winners
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New Addition
2016 Winner: Crane & Lion
Named after yoga’s powerhouse Crane position and tension-busting Lion breathing exercise, this local activewear line has taken over Boston’s athleisure scene, opening three shops in the past six months and doing brisk business online...
- 460 Harrison Ave., Boston
- (617) 982-7145
- craneandlion.com
Photo Credit: Sadie Dayton Photography -
New Addition
2017 Winner: Heist by December Thieves
The edgy sister of playful accessories shop December Thieves stole our hearts...
- 51 Charles St., Boston
- (857) 239-9149
- decemberthieves.com
Photo Credit: Holly Rike -
New Addition
2018 Winner: Paridaez
- 127 Charles St., Suite 1F, Boston
- (617) 835-5396
- https://paridaez.com
Photo Credit: Holly Rike
