The country music craze has arrived in Boston, and Loretta’s Last Call on Lansdowne Street is the latest sign that, yes, we’ll all soon walk the line.

The buzz from Jason Aldean’s record-setting Fenway Park shows last year dovetailed perfectly with the Lyons Group’s plans for the country western bar, slated to open by June’s end.

“It was a nice crowd, and everyone was happy,” says Chris Williams, operations manager of Loretta’s Last Call. “There was a lot of enthusiasm to it. I think that’s where we kind of went, ‘Hmm.’”

Aldean’s country music shows were a first for Fenway Park, and June sees two shows from the Zac Brown Band. If you’re keeping score, that’s four country shows at the lyric little bandbox in 12 months—after a decade without any. Add 101.7 FM’s format change from dance to country, and it’s time to pull out those cowboy boots, grab your 10-gallon hat and get dancing. And Loretta’s Last Call wants to be the city’s go-to for country music.

The decor aims for authenticity, with wood almost everywhere: wood dining tables, hardwood floors, wood paneling on the walls and 150-year-old reclaimed lumber for two communal high-tops and the long bar, which runs along the wall and lends a distinctly different look than the center bar that dominated the space when it was La Verdad. The large patio remains, and photos, neon signs and a U.S. flag cover every inch of wall space, but the focal point is the raised stage. Live music is planned for Thursday, Friday and Saturday to start, with a mix of local and national acts booked by Brian Scully (of local band Dalton and the Sheriffs). And when there’s no one onstage, a 45-year-old jukebox from Alabama stands ready to spin records.

“We want it to be authentic. We did a lot of homework, went down to Nashville,” Williams says. “We’re looking into doing it right, not acts that are used to playing Top 40 coming in and doing country.”

Adding to the authenticity is food from executive chef Zak Lindgren, who’s planning classic American dishes with a Southern influence. There will be several types of fried chicken, collard greens, catfish fry and ham—at prices that Williams says will be competitive with the neighborhood. The draft selection keeps it simple, with Coors and Bud among the six taps, and the cocktail list will have a few whiskey- and moonshine-based drinks.

While Loretta’s Last Call is at the front of the country-music trend, it’s at the back end of a trend that’s transformed Lansdowne Street from a slew of clubs to a line of bars and live-music joints.

“I’ve been working in the industry since it was all international student-centric, when it was all about heavy house music and fancy cars and nightclubby nightclubs. It’s different; that scene is dying,” Williams says. “My friends who are running those types of places, who didn’t change gears, are scratching their heads and wondering what to do because they can’t get people through the doors.”

 

Loretta’s Last Call | 1 Lansdowne St., Boston | 617-421-9595 | lorettaslastcall.com

Loretta’s Last Call


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