25 x 25
By Improper Staff | Photo Credit: Tiffany Von Photography | Aug. 5, 2016
Daniella Pierson
“I love staying updated on trending topics … but was frustrated at the amount of websites I had to check daily to be in the know,” says Daniella Pierson, 21. “I realized that other busy women probably felt the same.” So in her sophomore year at Boston University, Pierson founded The Newsette, a daily “mini-magazine” of aggregated style, entertainment and fashion news. She emailed more than 400 friends, inviting them to subscribe. “Slowly I would see people in the BU Starbucks reading The Newsette who I didn’t recognize,” Pierson recalls. Fewer than two years in, The Newsette has readers in more than 100 countries, from age 14 to 65. “Now that we have an ambassador program with over 200 girls from around the world, we have been able to expand our audience globally.” Pierson wakes up at 6 am every weekday to write the mini-magazine and answer reader emails, balancing her growing business with academic and social obligations—but her hard work is paying off. “The most rewarding experience I’ve had throughout this journey was when I announced I was looking for summer interns … and received over 100 applications in just one day,” she says. “That moment made me realize that I was actually doing something that people believed in.”
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