25 x 25
By Improper Staff Aug. 5, 2016
Emma Johnson
Boston University sophomore Emma Johnson hit the jackpot early with her jewelry and accessories line Em John, scoring a feature in O, The Oprah Magazine. “That’s when I knew Em John wasn’t simply a little hobby with teenage friends,” the 19-year-old says. “This was, and is, a real business.” Her designs may be all about fun—think colorful emoji keychains, tassel necklaces and glittery charm bracelets—but the business has serious benefits: Johnson is on track to graduate without debt. It’s a goal she set while she was still in high school. “Too often we think we have to wait for the perfect moment, or we assume we don’t know enough to possibly make it work,” she says. “But sometimes just having the idea and the hustle is good enough.”
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