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Deirfiúr Home brings a coastal beach vibe to South Boston


Perhaps the frenzy attached to local restaurant openings has spread to local retail shops: One week after debuting Deirfiúr Home in early May, co-owner Justene Spitz had to scramble to restock her inventory.

“We got slammed during the Southie Spring Stroll,” Spitz says. “It completely wiped us out of wall art.”

It was a welcome predicament for Spitz, an interior designer who also runs JS Interiors, and her business partner Karen Argus. The pair spent years working on plans for a store before finally inking a lease in December on East Broadway to take over what were originally two storefronts. Rolf glassware, Greenmarket candles and Mariposa tabletop accessories fill the store along with plenty of throw blankets and pillows—and, of course, in-demand wall art from local artist Tommy Cherry, who is a firefighter by day. But there are also larger pieces such as sofas, love seats and rugs.

“There isn’t a general home furnishings or accessories store in the neighborhood,” says Spitz, who was born and raised in Southie. “We’ve got a subtle coastal beach vibe in the store because we have some great beaches in this neighborhood.”

Spitz, who’s offering a trade discount, pegs her price point at higher than a big-box store but lower than the Boston Design Center. There’s a nearby storage container full of inventory that will help Spitz and Argus keep the 1,800-square-foot space well-stocked in case there’s another run on items.

“It’s cash and carry. We’re stocking a ton, so if you buy a swivel chair, you can take it right out of the store that day,” Spitz says. “There’s a ton of foot traffic here, and we’d love to become a destination—especially for designers.”

Deirfiúr Home 735 E. Broadway, Boston (617-752-4182)

Deirfiúr Home

735 E. Broadway, Boston

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