PUMA, which has its North American HQ in Westford, recently made headlines by appointing Rihanna as its creative director. But RiRi’s gig is hardly the only news afoot. Greater Boston is a home base for a bevy of sneaker brands. Check out what’s kicking with these local companies.
HQ: North Andover
Famous Fans: Dwyane Wade, Billie Joe Armstrong, Common and M.I.A.
Shoe that put them on the map: The Chuck Taylor All-Star (1917)
2015 plans: Converse will open its new world headquarters at Lovejoy Wharf this spring. Keep an eye out for the chic digs next time you’re heading south on the Zakim.
Famous Fans: Dustin Pedroia and Harley Pasternak
Shoe that put them on the map: The Trackster (1960)
2015 plans: New Balance is moving to its new corporate headquarters at Boston Landing in September. Plus, look for an update early this year to its Fresh Foam sneaker collection.
Famous Fans: Aly Raisman, Ronda Rousey, Kendrick Lamar and Alicia Keys
Shoe that put them on the map: The Original Pump (1989)
2015 plans: Reebok is primed to build off its year-end announcement of a partnership with the Ultimate Fighting Championship and some of its stars.
Famous Fans: Molly Huddle, Duane Solomon, Ben True and Linsey Corbin
Shoe that put them on the map: The Jazz (1981)
2015 plans: Saucony will combine two innovations, ISOFIT (a sleeve for your foot that’s sewn in the sneaker) and PWRGRID+(enhanced cushioning) in its Triumph, Hurricane and Zealot sneakers.