2014 Winner: Ceremony

Trying on wedding gowns can be a fraught experience. Here, it’s like hanging at a friend’s house. After spending time in marketing and creative services at J.Crew and Madewell, Alix Childs now presides over this airy loft that blends high design with indie bohemia. (She also lends her eye to The Improper’s style page.) Browse designers like Elizabeth Fillmore and Leanne Marshall at laid-back, one-on-one appointments, usually set to music. “This is all about having fun,” she says.


48 Charles St., Boston • (857) 277-1669

Other Winners

  • Gowns

    2015 Winner: Ceremony

    Owner Alix Childs wants to provide an experience that’s far from the Saturday-morning fluorescent-light frenzy of the “wedding warehouse.”…...

    Gowns - Ceremony Photo Credit: Nicole Popma
  • Gowns

    2016 Winner: Ceremony

    Stocked with lacy looks from former lingerie designer Claire Pettibone, Sarah Seven’s modern sweetheart silhouettes, Gatsby-esque gowns from Spain’s Rosa Clara and other hard-to-find indie lines, Alix Childs’ light-filled Beacon Hill boutique delights all kinds of brides—and her “non-traditional” specialty is a point of pride...