

“Our goal is to create an ‘aha!’ moment where a couple can relax and not have to think about a thing,” says Whim co-founder Natalie Pinney, who becomes a trusted adviser and friend while plotting details with couples over cocktails and trips to the flower market. The Whim team has strong connections with top photographers and venues. “We create relationships to find just the right vendors,” Pinney says. “We’re kind of like matchmakers!” Co-owner Moira Thompson’s background in floral design is another bonus, making decor a snap.
Whim Events
86 Joy St., Somerville • (617) 413-9735
whimevents.com
Other Winners
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Planner
2015 Winner: LoLo Events
Conceiving of the Big Day as “the first occasion a married couple is entertaining friends and family as one unit,” LoLo founder and lead designer Lo McShay likes to incorporate touches guests might see at an intimate dinner party, like tables of different shapes and sizes that avoid a banquet hall feel...
- 162 Newbury St., Boston
- (617) 838-5921
- loloevents.net
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Planner
2016 Winner: mStarr design
The delight is in the details for Emily Starr Alfano, who can lend a hand with tablescapes and card displays for DIY brides or pull out all the stops and design a complete visual story to suit the place and personalities involved...
- 139 S. Main St., Natick
- (781) 718-1166
- mstarrdesign.com
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Planner
2017 Winner: Always Yours Events
Keri Ketterer’s advice for the affianced? Ditch the Pinterest board and get personal...
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Planner
2018 Winner: 42 North
- 55 S Main St. Unit #1, Ipswich
- (978) 233-8119
- https://42northweddings.com