2016 Winner: White Label

Photo Credit: Zac Wolf Photography


“You have to blend your genres, tempos and eras of music” to get a multi-generational crowd moving, says White Label founder Nate Oinonen. That’s no problem for his team of six local DJs, who’ve honed their talents at dance destinations like Good Life, ZuZu and Royale. But they’re skilled at setting the mood during dinner and cocktail hours too. “If you play tracks people dig during those times,” Oinonen explains, “they’ll trust you to get them to dance when the time comes.”

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