Fashion has trended black, gray and white for countless seasons, but nestled in this shop lies a pop of pink that every kid dreams of. Add interesting prints, whimsical patterns and cute, critter-inspired designs, and there’s a whole wearable menagerie just waiting to be discovered by parents trying to find fun and comfortable children’s wear-—and by kids who just want to look good.
579 Tremont St., Boston • (617) 936-3808
45 River St., Boston • (617) 530-1140
49 Boylston St., Newton • (617) 916-9051
2014 Winner: Mulberry Road
Why should the Beckham brood have all the fashion fun? Put David and Posh’s kids to shame with a trip down Mulberry Road...
- 128 Newbury St., Boston
- (617) 859-5861
2015 Winner: Bringing Up Baby
Parents may be sleep deprived and subsist largely on a diet of sticky Cheerios, but at least their little bundles of joy can look like a million bucks…...
- 663 E. Broadway, Boston
- (617) 765-8208
2016 Winner: Tiny Hanger
With her 9-year-old daughter (a stuffed-animal expert) weighing in on merchandise, Tiny Hanger owner Lucia Berman-Rossi has the inside scoop on kids’ cravings...
- 200 Linden St., Wellesley
- (781) 235-0005
2017 Winner: Kodomo
Outfitting the grade-school set in fashion forward threads is child’s play for South End boutique Kodomo and its sister shop Kodomo (annex) in Beacon Hill...
- 579 Tremont St., Boston
- (617) 936-3808