The gourmet cupcake trend came and went—but Lulu’s has lasted. Opened in 2004 as a local forerunner of the craze, Lulu’s didn’t bait your sweet tooth by hopping on bandwagons. It relied solely on founder Sandy Russo’s heartfelt, homemade approach to her treats, inspired by the memory of her late mother’s baking, that results in nothing but knockout flavors—from the signature cream-filled cupcake to Nutella, tiramisu and pistachio with port wine variations. Taste that? It’s sweet success.