After working at Chanel and Valentino, where clients relied on her for round-the-clock fashion advice, Ali Ehrlich left the corporate retail world to start styling solo. Now with her service Right Up Your Ali, this Boston-based personal stylist (and owner of a cat named Jimmy Chew) runs the gamut from closet organizing to wardrobe makeovers. And though she once arrived at an appointment via a client’s private jet, she’s just as comfortable shopping the outlet sales. “It makes people feel good about themselves,” she says. “That’s what I love.”
On her youngest client, age 12: “She’d be in the fitting room crying…so the mother was like, ‘Could you help her?’… It was such an ego-boosting experience for her, and it made me feel great. And it wasn’t necessarily luxury. I took her to Abercrombie and Aeropostale and all these places in the mall, but to her she felt like a million bucks.”
On the importance of closet organization: “It’s more time-effective and cost-effective for them if I already know what’s in their wardrobe, because I’m not going to lead them to yet another pair of black pants if they have 10 in there…. And a lot of the times there’s Champagne or wine involved—we make it fun.”
On ignoring fashion rules: “If it’s quality and still in style and fits you, maybe it might need a shoulder pad removed or something, but I don’t believe in getting rid of something just because it’s old.”
On her idea of luxury: “It all depends on where your mindset is at that time. It can be a broken-in pair of jeans; it can be a Birkin bag.”
Right Up Your Ali, rightupyourali.com
Guides to the Good Life
By Improper Staff Nov. 6, 2014
Find the Perfect Fit
After working at Chanel and Valentino, where clients relied on her for round-the-clock fashion advice, Ali Ehrlich left the corporate retail world to start styling solo. Now with her service Right Up Your Ali, this Boston-based personal stylist (and owner of a cat named Jimmy Chew) runs the gamut from closet organizing to wardrobe makeovers. And though she once arrived at an appointment via a client’s private jet, she’s just as comfortable shopping the outlet sales. “It makes people feel good about themselves,” she says. “That’s what I love.”
On her youngest client, age 12: “She’d be in the fitting room crying…so the mother was like, ‘Could you help her?’… It was such an ego-boosting experience for her, and it made me feel great. And it wasn’t necessarily luxury. I took her to Abercrombie and Aeropostale and all these places in the mall, but to her she felt like a million bucks.”
On the importance of closet organization: “It’s more time-effective and cost-effective for them if I already know what’s in their wardrobe, because I’m not going to lead them to yet another pair of black pants if they have 10 in there…. And a lot of the times there’s Champagne or wine involved—we make it fun.”
On ignoring fashion rules: “If it’s quality and still in style and fits you, maybe it might need a shoulder pad removed or something, but I don’t believe in getting rid of something just because it’s old.”
On her idea of luxury: “It all depends on where your mindset is at that time. It can be a broken-in pair of jeans; it can be a Birkin bag.”
Right Up Your Ali, rightupyourali.com
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