Redesigning Boston
By Jacqueline Houton | Photo Credit: Logo mockup courtesy of JSGD | Dec. 21, 2016
Give the Mass. Pike a Makeover
The Mass. Pike transitioned to all-electronic tolling in October, so the old booths are coming down, but another fixture on the road hasn’t changed. “The Mass. Pike logo is due for a major branding facelift,” says Jessica Maniatis, owner and creative director of JSGD, a South Boston graphic design agency whose clients include beauty fave Follain and the Together music festival. “The way people are driving on the Pike has changed, and what was once touted as the ‘World’s Most Modern Superhighway’ is still sporting a pilgrim hat. We’re envisioning a clean typographic approach that emphasizes their newly streamlined driving experience.”
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