


This appointment-only bridal boutique is all about no-pressure, budget-friendly couture. Stylists love introducing brides to showstoppers from lines such as Hayley Paige, Theia and Amy Kuschel, with the majority of the dresses coming in under $4,000. To complete your look, Flair stocks jewelry, sashes, belts, shoes and veils in addition to fur rentals for winter nuptials, and also offers gown cleaning and preservation to keep the memories for a lifetime.
Flair
140 Newbury St.,Suite 202 • (617) 247-2828
flairbridesmaid.com
Other Winners
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Gowns
2015 Winner: Ceremony
Owner Alix Childs wants to provide an experience that’s far from the Saturday-morning fluorescent-light frenzy of the “wedding warehouse.”…...
- 48 Charles St., Boston
- (857) 277-1669
- ceremony-boston.com
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Gowns
2016 Winner: Ceremony
Stocked with lacy looks from former lingerie designer Claire Pettibone, Sarah Seven’s modern sweetheart silhouettes, Gatsby-esque gowns from Spain’s Rosa Clara and other hard-to-find indie lines, Alix Childs’ light-filled Beacon Hill boutique delights all kinds of brides—and her “non-traditional” specialty is a point of pride...
- 53 River St., Boston
- (857) 277-1669
- ceremony-boston.com
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Gowns
2017 Winner: Ceremony
Even if you’re planning a black-tie event, there’s something to be said for taking the formality out of shopping...
- 53 River St., Boston
- (857) 277-1669
- ceremony-boston.com