Named after yoga’s powerhouse Crane position and tension-busting Lion breathing exercise, this local activewear line has taken over Boston’s athleisure scene, opening three shops in the past six months and doing brisk business online. We love the fashionable details—the long-sleeve tee’s thumb holes, the capri tights’ mesh calf, the jacket’s asymmetrical zip. And whether we’re working out or just hanging out, the soft, moisture-wicking fabric lets us exercise our right to comfort.
Crane & Lion
460 Harrison Ave., Boston • (617) 982-7145
craneandlion.com
Other Winners
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New Addition
2015 Winner: NIC + ZOE’s Brick and Mortar
Natick-based women’s line NIC + ZOE is carried at retail giants across the country (like Nordstrom and Zappos.com)…...
- Copley Place, 100 Huntington Ave., Boston
- (857) 263-7777
- nicandzoe.com
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New Addition
2017 Winner: Heist by December Thieves
The edgy sister of playful accessories shop December Thieves stole our hearts...
- 51 Charles St., Boston
- (857) 239-9149
- decemberthieves.com
Photo Credit: Holly Rike -
New Addition
2018 Winner: Paridaez
- 127 Charles St., Suite 1F, Boston
- (617) 835-5396
- https://paridaez.com
Photo Credit: Holly Rike
