The power of fashion is transformative, especially at Paridaez, where the majority of owner Allison Daroie’s pieces can be worn multiple ways. Take the Albatross design, which works as a pencil skirt, dress or tank top, or the Hummingbird, a five-in-one skirt, shawl, scarf, hood and top combo. Made in Massachusetts, the neutral and blush-toned garments are ideal for women with limited prep time—including when you’re trying to pack a carry-on for a last-minute getaway.
Paridaez
127 Charles St., Suite 1F, Boston • (617) 835-5396
https://paridaez.com
Other Winners
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New Addition
2015 Winner: NIC + ZOE’s Brick and Mortar
Natick-based women’s line NIC + ZOE is carried at retail giants across the country (like Nordstrom and Zappos.com)…...
- Copley Place, 100 Huntington Ave., Boston
- (857) 263-7777
- nicandzoe.com
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New Addition
2016 Winner: Crane & Lion
Named after yoga’s powerhouse Crane position and tension-busting Lion breathing exercise, this local activewear line has taken over Boston’s athleisure scene, opening three shops in the past six months and doing brisk business online...
- 460 Harrison Ave., Boston
- (617) 982-7145
- craneandlion.com
Photo Credit: Sadie Dayton Photography -
New Addition
2017 Winner: Heist by December Thieves
The edgy sister of playful accessories shop December Thieves stole our hearts...
- 51 Charles St., Boston
- (857) 239-9149
- decemberthieves.com
Photo Credit: Holly Rike
