When her Brookline Village shop officially opens on Sept. 6, Jenn Mason will be selling what she considers the closest thing to happiness: cheese. The Curds & Co. owner plans to keep customers plenty pleased, stocking upward of 70 varieties, with 50 regularly available and many of which have been endorsed by a “cheese advisory board” that Mason’s assembling as needed. Among the faves, there’s wheels from this year’s American Cheese Society best-in-show that beat out more than 2,000 competitors as well as reserved cheese from an Alpine artisan who’s sending regular updates until November when the finished product comes down the mountain and across the Atlantic.

The store’s cheesemongers are on hand, or guests can follow the labels affixed to each cheese to indicate which taste profile pairs well with it. “I’m always looking for ways to include the introvert shopper,” quips Mason, who suggests perusing the stocked shelves for CC Made’s rosemary caramel sauce to couple with a hard nutty cheese and a cookie or shortbread to put alongside a goat cheese—and whatever makes your cut can be splayed out on one of the shop’s handmade wooden slabs or vintage boards.

Most importantly, Mason wants customers to know the stories behind the farms featured at Curds & Co. “Good cheese is not cheap,” she says. “But you feel like you’re getting the best deal in the world when you actually see what goes into that.”

Curds & Co., 288 Washington St., Brookline (617-879-0565) curdsandco.com